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China's short-drama platform begins to curb AI's 'one-face-fits-all' problem_我的网站

康熙王朝

一 |     

Screenshots of the short drama videos featuring AI characters sharing near-identical faces
    Screenshots of the short drama videos featuring AI characters sharing near-identical faces Almond-shaped eyes, petal-like lips and a permanent soft-focus glow on the cheekbones, the faces of AI-generated short-drama characters can be almost too perfect. 
After binge-watching several AI short dramas on Chinese short-video platforms, viewers may find themselves wondering whether they have accidentally stumbled into the same show again.
The phenomenon of AI characters sharing near-identical faces has become so noticeable that Hongguo Short Drama, a micro-drama platform operated by ByteDance, has moved to rein it in.
Hongguo recently issued a notice calling for creators of AI dramas to avoid using highly similar facial appearances across different productions and characters, warning against a "one-size-fits-all" approach to character design. 
The platform also said it would launch a special campaign targeting frequently used AI faces, homogenized content and unauthorized materials.
"Men, women, young and old are all using the same face. It's starting to give me the uncanny-valley feeling," one viewer commented on the social media Sina Weibo.
Another complained that AI characters seemed to make exactly the same facial expressions whenever they spoke, while others said watching several dramas in succession with nearly identical female leads gave them an unsettling sense of "something human, but not quite human."
Screenshots of the short drama videos featuring AI characters sharing near-identical faces
    Screenshots of the short drama videos featuring AI characters sharing near-identical faces A comparison of several AI short dramas, including Twilight in Later Years, Mother-in-Law's Awakening and Shedding the Burden to Find Myself, shows their middle-aged female protagonists feature similar straight eyebrows and large double eyelids, while their smiles and crying expressions can also appear strikingly alike.
The platform said creators should conduct self-checks and promptly modify or replace problematic content. The upcoming campaign will specifically target "high-frequency AI faces," homogenized character designs and violations involving source materials.
A commentary published by the People's Daily newspaper in early August noted that AI micro-dramas had accounted for more than 95 percent of newly released micro-dramas over the previous six months, while their total viewing volume still lagged far behind that of productions featuring human performers. 
The commentary argued that mass-produced, visually similar AI content could actually strengthen audiences' appetite for more authentic storytelling and distinctive characters.
Platforms are therefore beginning to add more checks before AI productions reach audiences.
On August 3, Douyin Group's Short Drama Creator Center launched a pre-screening tool for AI drama copyright holders and directors. With it, eligible creators can upload promotional and production materials as well as completed works for preliminary checks on potential infringement before release.
Screenshots of the short drama videos featuring AI characters sharing near-identical faces
    Screenshots of the short drama videos featuring AI characters sharing near-identical faces
。    (ECNS) -- Datong City in north China's Shanxi Province saw its agricultural imports and exports exceed 250 million yuan (about $35.7 million) in the first half of this year, with notable growth in both trade volume and product quality.        Datong Customs has introduced full-cycle services and smarter supervision across the agricultural supply chain. Working with local agricultural and market regulatory authorities, it carried out joint inspections, training, guidance and problem-solving services, visiting more than 20 enterprises during the first half of the year.    The Datong Municipal Commerce Bureau has also adopted a tailored "one enterprise, one policy" approach. In Tianzhen County, a cross-border e-commerce and miscellaneous grains industrial park has been established, bringing together nine agricultural e-commerce companies and creating a digital channel for local agricultural products to reach overseas markets.    Customs authorities have also stepped up support for local exporters. In Hunyuan County, officials have worked with enterprises to facilitate exports, while a company in Lingqiu County received one-on-one guidance on registration procedures for exporting chili sauce to Mongolia.    Datong Customs has also helped leading companies, including Tianzhen Bocheng Vegetable Co., Ltd., obtain AEO (Authorized Economic Operator) certification. Measures such as online certificate issuance and streamlined customs clearance procedures have further improved efficiency.    Processed food exports have emerged as a key driver of growth. In the first half of the year, Datong's tomato paste exports surged 476.2% year on year, while buckwheat flour exports rose 47%.    Dehydrated vegetables from Tianzhen County have also been showcased at several international exhibitions, helping local companies secure orders worth millions of dollars.    Datong has continued to expand the overseas reach of its agricultural products. Locally produced tomato paste has entered markets including Russia, Mali, Moldova and Gambia, while the city exported tomato sauce to the Republic of Korea for the first time.    Local companies have also participated in major international food exhibitions, including SIAL Paris and the Global Traditional Food and Nutrition Products Expo, securing multiple cooperation agreements. Meanwhile, international recognition of "Datong Hao Liang" (Datong Good Grains), the city's regional agricultural brand, has continued to grow.    (By Tang Yuxian)                    。

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